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Farm marketers need to be aggressive and unified
... î he said. While diversifying is critical to future success, marketers must be aware of the potential pitfalls when diversifying, Matarazzo said. ... Matarazzo said. ìMany get so wrapped up in production that they pinch on the advertising and promotion end,î he said. If they were as tight on the chemical and production inputs theyíd have plenty of money to spend on marketing.î Matarazzo said ...
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